This year, “6-7” was Dictionary.com’s Word of the Year. What does it mean, you ask? Beats me. But we hopped on the trend anyways, by reimagining PBR’s classic six-pack as the 6-7 pack, a 13-can combo with six PBR Originals and seven PBR Strong Iced Teas. Giving Gen Alpha another reason to say 6-7. But this time with cold PBR in their hands.

The idea became PBR Canada’s best performing post ever. Not 6th or 7th best ;)